Twice a year we commission artists to create artworks based on a theme that represents the values of our brand. Our inaugural theme (Artist Series Commission #1) to launch the series is: The promotion, preservation and celebration of Mexican traditions of art and culture in pursuit of a BETTER WORLD.
The photograph depicts Roberto and his nieve (water
ice-icecream ) stand both in neon colours. Roberto Ramos is a man from Oaxaca,
who has been selling nieves for forty years. His father used to be a nieves
seller in their hometown town a long time ago, and that is how Roberto learnt
and decided to continue the tradition of the nieves. He prepares them in his
mother’s house which is located in La Noria barrio of Oaxaca. Roberto was the
first person to introduce coloured cones to make it fun for his clients and to
call the attention of the kids in the neighbourhood. His favourite colour is
green, which he even sports on his sneakers.
Luvia Lazo is a Zapotec photographer and art lover
from Teotitlan del Valle, Oaxaca. Photography is her way of portraying the
worlds to which she belongs. Her work aims to capture reality from the
perspective of the contemporary Zapotec woman, creating a constellation of
images through time and spaces in Oaxaca, documenting the generational gaps and
the transformation of identities across ages. She is a recipient of the Jóvenes
Creadores grant of the FONCA 2020 (National Fund for the Culture of the Arts,
Mexico) and the inaugural recipient of the Indigenous photo grant 2021.